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Pro-tips for Local Campaigns
The Campaign Manager’s Playbook: What’s Needed When and Why
Winning campaigns are built on strategy, not luck. This one document is the backbone of that strategy, the framework that keeps a candidate and their team aligned from filing day through Election Day. Without it, campaigns lose focus and chase distractions. With it, every decision, every action, every dollar spent advances the mission. This is the single most important document your campaign will rely on.
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Pro-tip #6: What to Look for When Hiring a Campaign Manager
Here’s why campaign managers matter and how to choose the right one to maximize your chances of success in an election.
Pro-Tip #5: Attending a Lot of Events is a Prerequisite for Running for Office
Winning campaigns start with showing up. Attending events drives momentum, donations, and voter trust.
Pro-tip #4: Why Candidates Should Never Fund Their Own Campaign
Local candidates should never self-fund. Donor support, not personal savings, fuels winning campaigns and builds real campaign momentum.
Pro-Tip #3: How Local Candidates Should Use Social Media
Don’t ‘shoot from the hip’ when it comes to your campaign’s social media. Get the lowdown on how to plan content, calculate organic reach, and handle critics the right way.
Pro-Tip #2: Can a Candidate Run a Campaign on Their Own? Without a Team, They Likely Won’t Win
Organizing a candidate’s campaign team is critical. Without leadership, credibility, and accountability, lone wolf campaigns almost never win.
Pro-Tip #1: Questions to Ask Yourself Before Deciding to Run
Thinking of running for office? Answer these tough questions first to see if you and your family are truly ready for the campaign trail.